Most objection tips emphasize the verb: the act of challenging
But they miss the noun: a feeling of disapproval
Objections are a “feeling”
Have you ever challenged someone’s feeling?
Doesn’t typically end well
Instead, try this:
A simple framework (VET):
- V: Validate the objection: “You make a fair point.”
- E: Empathize: “I can see why you might feel that way.”
- T: Teach: “Are you open to some different ideas, or should we part ways here?”
