Simple Tool To Get Clear on Your Message

Advice to consultants and coaches is rather…generic

Here’s a few you may have heard:

Uhm, thanks…

Here’s one that won’t cost you anything and will help you drive more value within your niche

Ask the 5 whys about the problem you solve…

Example:

I help organizations build great teams

ONE: Why does that matter?

Because it’s important folks get along

TWO: Why does that matter?

Because a good working environment creates a better culture

THREE: What does that matter?

Because a great work environment produces better results, higher retention, happier customers

FOUR: Why does that mater?

Because it supports the mission and vision of the organization

FIVE: Why does the matter

Because survival of the business and livelihoods are at stake, especially in these disruptive times

So…

What you really do is help organizations drive & sustain growth by building high-performing teams regardless of the economic climate

That’s a heck of lot more valuable than helping teams sing Kumbaya – as good as that song is 😉

I hope this helps