Program Overview
The Well-Defined Coach-Consultant™ Certification
The Well-Defined certification, developed by industry leaders Kurt André and Ted Olson, has been evolving for over 20 years to meet the demands of today’s fast-paced, ever-changing world. This program integrates the latest coaching principles, strategic consulting models, and decades of experience to produce elite coach-consultants. Well-Defined Coach-Consultants are known for their ethical practices, self-leadership, and competitive edge, offering an expanded skillset that distinguishes them in the marketplace.
Why Become a Coach-Consultant?
In a world of constant disruption, a hybrid model of coaching and consulting is essential for true impact. Being solely a coach limits your reach and income potential, while being solely a consultant hinders your ability to connect deeply with clients. A coach-consultant leverages both disciplines, blending coaching’s people-centered approach with consulting’s strategic insight. This allows for more flexibility, effectiveness, and long-term success.
Certification Structure
The Well-Defined Coach-Consultant™ Certification takes a very different approach. It starts with you, ensuring you develop the key qualities needed to build a thriving practice. The program is divided into 12 comprehensive modules:
Modules 1—2: Becoming Well-Defined
Before you can guide others, you must be well-defined yourself. This module helps you build unshakable clarity, emotional intelligence, and resilience—giving you the foundation to lead with purpose and authority.
Elite coaches don’t just ask great questions—they shape transformation. Here, you’ll refine the mindset, presence, and strategy that set top-tier coach-consultants apart from the rest.
Module 3: Establish & Maintain Agreements
The success of every coaching or consulting engagement starts with powerful agreements. Failure to set the proper expectations wreaks havoc and risks your reputation.
Learn how to define clear objectives, set boundaries, and ensure alignment—so every engagement is set up for success. And you build a reputation of distinction.
Modules 4—5: Becoming A Powerful Coach
Trust, presence, and deep listening are the foundation of elite coaching and consulting. Learn to create a safe, open space where clients feel empowered to explore and commit to change.
Master the art of staying fully present and actively listening—helping clients feel truly heard while uncovering and often reframing the deeper drivers behind their challenges and scenarios.
Modules 6—7: Unlock Breakthroughs
Stay fully present in high-stakes moments and skillfully navigate conflict. You’ll discover how to maintain a grounded, open, and confident presence—even when emotions run high.
You’ll also learn how to transform tension into opportunity by recognizing the stories, emotions, and assumptions that drive conflict, and applying practical tools to help your clients move forward.
Modules 8—9: Mastering Listening & Awareness
Build the foundation for powerful, insight-driven client work. You’ll master the art of active listening—not just hearing, but deeply understanding your clients through a proven framework.
Support clients to name invisible patterns and surface deep truths behind their behaviors. Navigate emotional terrain, and help clients make meaningful, lasting change—without ever pushing.
Module 10: Facilitating Transformation & Growth
Help clients translate new insights into meaningful action. Learn how to co-design goals, accountability structures, and next steps that align with their values, strengths, and long-term vision.
Whether your client is seeking performance improvement, leadership development, or a life pivot, you’ll learn how to support sustainable progress—without taking over or creating dependency.
Module 11: Tools For Consulting
Master the intersection of coaching and consulting. Learn how to blend coaching skills with strategic advisory techniques, ensuring you deliver maximum value in every engagement.
Go beyond theory—learn the proven frameworks that drive business success. This module will equip you with structured methodologies for discovery, design, implementation, and long-term client impact.
Module 12: Consulting Frameworks
Use structured models to help clients make sense of complexity, reframe stuck patterns, and move forward with clarity. These tools act like flashlights in the fog, offering shape, language, and perspective.
You’ll practice when and how to introduce these models so they support, rather than replace, your client’s internal wisdom, as well as opening the door for additional value and support you can provide.
Timeline & Requirements
- Duration: 12 weeks
- Activities: Weekly 2 hour live virtual sessions with seasoned experts
- Skills Practice: 1 hour live virtual practice sessions with your colleagues
- Coursework: On-demand videos, resources, and readings
Certification Requirements:
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- Completion of all digital modules
- Attendance at virtual group sessions and practice sessions
- Supervised coaching/consulting sessions and a written exam
- Completion of 50 hours of coaching, consulting practice
The Playbook
✓ Included
The Well-Defined Coaching Playbook
Proven playbook to coach with excellence and to drive results for your clients consistently.
Assessments
As a Well-Defined Certified Coach, you’ll leverage three powerful assessments to use with your clients.
- The Well-Defined Leader Assessment
- The Adaptive Leader Assessment
- The Boundaries Assessment
Boost Your Credibility, Confidence, and Profits
This Transformational Program is Invitation Only. Enrollment is limited. It runs for 12-Weeks.
What you’ll get:
- Lifetime access to all course materials, videos, and resources (you don’t have to create them yourself)
- Live mentorship with seasoned professionals (12 live virtual sessions, 10 virtual group practice sessions)
- The Well-Defined Coaching program to sell immediately (you’ll have a high-end product to sell immediately).