Program Overview
The Well-Defined Coach-Consultant™ Certification
The Well-Defined certification, developed by industry leaders Kurt André and Ted Olson, has been evolving for over 20 years to meet the demands of today’s fast-paced, ever-changing world. This program integrates the latest coaching principles, strategic consulting models, and decades of experience to produce elite coach-consultants. Well-Defined Coach-Consultants are known for their ethical practices, self-leadership, and competitive edge, offering an expanded skillset that distinguishes them in the marketplace.
Why Become a Coach-Consultant?
In a world of constant disruption, a hybrid model of coaching and consulting is essential for true impact. Being solely a coach limits your reach and income potential, while being solely a consultant hinders your ability to connect deeply with clients. A coach-consultant leverages both disciplines, blending coaching’s people-centered approach with consulting’s strategic insight. This allows for more flexibility, effectiveness, and long-term success.
Certification Structure
The Well-Defined Coach-Consultant™ Certification takes a very different approach. It starts with you, ensuring you develop the key qualities needed to build a thriving practice. The program is divided into 12 comprehensive modules:
Modules 1—2: Becoming Well-Defined
Before you can guide others, you must be well-defined yourself. This module helps you build unshakable clarity, emotional intelligence, and resilience—giving you the foundation to lead with purpose and authority.
Elite coaches don’t just ask great questions—they shape transformation. Here, you’ll refine the mindset, presence, and strategy that set top-tier coach-consultants apart from the rest.
Module 3: Establish & Maintain Agreements
The success of every coaching or consulting engagement starts with powerful agreements. Failure to set the proper expectations wreaks havoc and risks your reputation.
Learn how to define clear objectives, set boundaries, and ensure alignment—so every engagement is set up for success. And you build a reputation of distinction.
Modules 4—6: Becoming A Powerful Coach
Trust, presence, and deep listening are the foundation of elite coaching and consulting. Learn to create a safe, open space where clients feel empowered to explore and commit to change.
Master the art of staying fully present and actively listening—helping clients feel truly heard while uncovering the deeper drivers behind their challenges and scenarios.
Modules 7—8: Facilitating Transformation & Growth
Transformation begins with trust, presence, and deep listening. Creating space allows clients to explore their challenges honestly, break through limitations, and commit to meaningful change.
Facilitating lasting change requires staying fully present and listening beyond words. Master emotional presence and active listening to uncover the deeper patterns and drive transformation.
Modules 9—10: Tools For Consulting
Master the intersection of coaching and consulting. Learn how to blend coaching skills with strategic advisory techniques, ensuring you deliver maximum value in every engagement.
Go beyond theory—learn the proven frameworks that drive business success. This module will equip you with structured methodologies for discovery, design, implementation, and long-term client impact.
Included: Sales & Marketing Resources
Attract and win clients with confidence—not pressure. This certification equips you with a proven sales and marketing formula designed specifically for coaches and consultants.
Create clear messaging and irresistible offers, and sell like a trusted advisor—closing high-value deals with ease.
2 Reinforcement Modules
Reinforce your learning with two reinforcement modules. These modules are designed to review core themes and materials, develop mastery, revisit best practices, and prepare you for success.
These are intentional. Repetition is key to mastery. These sessions enable you to have the time needed for ideas and practices to “click.” Your success is our top priority.
Timeline & Requirements
- Duration: 12 weeks
- Activities: Weekly 2-hr live virtual sessions with seasoned experts & 1 hr live virtual practice sessions with your colleagues.
- Coursework: On-demand videos, resources, and readings.
Certification Requirements:
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- Completion of all digital modules and attendance at virtual group sessions and practice sessions.
- Supervised coaching/consulting sessions and a written exam.
- Completion of 50 hours of coaching, consulting practice.
The Playbook
✓ Included
The Well-Defined Coaching Playbook
Proven playbook to coach with excellence and to drive results for your clients consistently.
Assessments
As a Well-Defined Certified Coach, you’ll leverage three powerful assessments to use with your clients.
- The Well-Defined Leader Assessment
- The Adaptive Leader Assessment
- The Boundaries Assessment
Boost Your Credibility, Confidence, and Profits
This Transformational Program is Invitation Only. Enrollment is limited. It runs for 12-Weeks.
What you’ll get:
- Lifetime access to all course materials, videos, and resources (you don’t have to create them yourself)
- Live mentorship with seasoned professionals (12 live virtual sessions, 10 virtual group practice sessions)
- The Well-Defined Coaching program to sell immediately (you’ll have a high-end product to sell immediately).
FAQs
What is a coach-consultant?
A coach-consultant is someone who leverages the discipline of coaching with the strategic thrust of consulting. Why does this matter? Because in practice you need both skills to more effectively help your clients. Being “just a coach” limits your reach and earning potential. Being “just a consultant,” limits your effectiveness with the people you are leading.
How is this program different?
There are three ways this program is different from traditional coaching certification programs:
1) It combines the art of coaching with the strategy of consulting, creating more opportunities for you to generate income.
2) It’s fast. Just 12 weeks. It’s purpose-built to get you in the field coaching, consulting, and earning money.
3) It includes the critical building blocks of sales and marketing so you can grow a viable practice.
Is this like ICF Certification?
Yes and no. No in that we are not associated with ICF by choice – the costs and benefits didn’t make sense. Yes, in that you’ll learn similar core coaching competencies taught in ICF certification programs. Additionally, the Well-Defined Certification goes beyond traditional ICF competencies. You’ll learn what it means (and what it takes) to be well-defined person, leader, coach, and consultant. This includes the soft skills and competencies to be an effective coach, the strategic skills to be a consultant, and the sales and marketing skills to grow a profitable practice.
Will I get a certificate?
Yes. Upon completion of the course you will get a personalized certificate with your name, as well as a certification badge you can use on your website, social media, marketing materials, and email signature.
Is there a guarantee?
Yes. If you complete the program and feel like you didn’t get the value you expected, we’ll provide you the same value in personalized, one-to-one coaching. You should feel good about this investment in yourself.
Is 12-weeks enough time to learn?
“Time” is less important than “effectiveness.” This course has been designed by educators to maximize learning through live virtual sessions, bite-sized videos, focused reading, experiential learning, and follow on materials. Coaching and consulting is a practice. You can achieve milestones and start generating revenue, but the learning is ongoing.