Build A Profitable Coaching & Consulting Business
An exclusive certification to win premium clients—without the guesswork or burnout. Schedule a Call
Passion Alone Isn’t Enough to Build a Thriving Coaching Business
Aspiring coaches and consultants need clarity, confidence, and the right strategy. Too many end up chasing clients, second-guessing themselves, and stressing about how to package and sell their services. They worry they won’t be able to get results for their clients. And many fall short because they’re not well-defined.
Introducing
The Well-Defined Coach-Consultant™
For people who want to be known for delivering results and doing meaningful work. You’ll walk away confident, credible, and clear on your path.
Coaching Certification
Command more revenue as a Well-Defined Certified Coach
Coaching Products
Ready-made coaching and consulting products to sell
Sales & Marketing Tools
Attract and win your ideal clients authentically
The Well-Defined Approach
Proven 5-Step Framework
Who’s This Program For?
Career Pivoters
If you’re looking to transition into a career in coaching, consulting
Coaches, Consultants
If you’re an existing coach, consultant looking to expand and grow
Leaders, Experts
If you’re a leader looking to expand your skillset & mindset
Why This Program Might Not Be For You
This program isn’t for everyone—and that’s by design.
It’s expensive. Not because we’re trying to be exclusive, but because real transformation requires real investment—of time, money, and focus.
It’s fast-paced. We move quickly because we’re not here to fill time—we’re here to build capability and momentum.
It’s demanding. You’ll be asked to challenge your assumptions, put your work out there, and hold yourself to a higher standard.
This program is for those who want to lead with clarity, earn trust quickly, and build a consulting, coaching business that lasts. If that’s not what you’re after, no hard feelings. But if you’re ready, we’d love to chat with you.
What Clients Are Saying
Added significant clarity to my message and strategy and tools to have better conversations with prospects.
Linda Ratner – President, Ratner Consulting
Every company I researched had big promises (and a big dollar amount), but there was little substance.Right from the start, Consulting Academy boosted my confidence in my consulting services.
How To Apply
Step 1: Schedule a Call
Fill out the form below
Step 2: Let's Chat
We’ll see if it’s a good fit for you
Step 3: Start Winning
Start driving toward your goals
Everything You Need to Succeed
12-Week Certification
Earn more revenue faster with live coaching by experts actively in the field making a living.
Robust Marketing Engine
Attract your ideal clients with a complete on-demand program to build your marketing engine.
Like-Minded Community
Learn alongside other hand-picked participants who want to grow their businesses.
Complete Sales System
Avoid off-putting tactics and win more clients with proven and authentic sales system.
Frequently Asked Questions
What is a coach-consultant?
A coach-consultant is someone who leverages the discipline of coaching with the strategic thrust of consulting. Why does this matter? Because in practice you need both skills to more effectively help your clients. Being “just a coach” limits your reach and earning potential. Being “just a consultant,” limits your effectiveness with the people you are leading.
How is this program different?
There are four ways this program is different from traditional coaching certification programs:
1) It starts with you. You are your best tool. Building your confidence and clarity is foundational to your success. We call it: well-defined.
2) It combines the art of coaching with the strategy of consulting, creating more opportunities for you to generate income.
3) It’s fast. Just 12 weeks. It’s purpose-built to get you in the field coaching, consulting, and earning money.
4) It includes the critical building blocks of sales and marketing so you can grow a viable practice.
Is this like ICF Certification?
Yes and no. No in that there is no official governing body that regulates coaching. ICF has created it’s own criteria for certification. We are not associated with ICF by choice – the costs and benefits didn’t make sense. Yes, in that you’ll learn similar core coaching competencies taught in ICF certification programs. However, the Well-Defined Certification goes beyond traditional ICF competencies. You’ll learn what it means (and what it takes) to be well-defined person, leader, coach, and consultant. This includes the soft skills and competencies to be an effective coach, the strategic skills to be a consultant, and the sales and marketing skills to grow a profitable practice.
Will I get a certificate?
Yes. Upon completion of the course you will get a personalized certificate with your name, as well as a certification badge you can use on your website, social media, marketing materials, and email signature. Well-Defined graduates add a “WDC” (Well-Defined Coach – or Consultant) to their title, e.g., Sara Smith, WDC.
Is there a guarantee?
Yes. If you complete the program and feel like you didn’t get the value you expected, we’ll provide you the same value in personalized, one-to-one coaching. You should feel good about this investment in yourself.
Is 12-weeks enough time to learn?
“Time” is less important than “effectiveness.” This course has been designed by educators to maximize learning through live virtual sessions, bite-sized videos, focused reading, experiential learning, and follow on materials. Coaching and consulting is a practice. You can achieve milestones and start generating revenue, but the learning is ongoing.
Investment & Pricing
Best Value
ONE-TIME PAYMENT
$7,500
Save $600
Flex Pay
PAYMENT PLAN
$675
Flex pay/12 months
About Consulting Academy
Consulting Academy is transforming the next generation of coaches and consultants into trusted advisors. We don’t just teach frameworks—we shape professionals who think strategically, communicate clearly, and deliver real impact.
Whether you’re transitioning into this space or looking to grow your practice, our program combines deep consulting insight with world-class coaching methods. Founded and taught by industry veterans, Consulting Academy enables your momentum and success.
The Well-Defined Coaching Certification is our flagship program—a rigorous, invitation-only experience for those ready to lead with clarity, confidence, and purpose.
Designed for high-integrity professionals who want more than surface-level coaching tools, this 12-week intensive certification weaves together core coaching skills, proven consulting frameworks, and powerful business development strategies.
It’s not for everyone—it will challenge you, but if you’re ready to build a business and a reputation, this is where you start.
Meet Your Instructors
Kurt André is a transformational strategist with 30 years of experience coaching and building high-performing teams across the social, private, and government sectors. He’s the pioneer of The Well-Defined Coach certification and a suite of time-tested consulting tools.
Kurt’s expertise spans executive coaching, public speaking, team facilitation, and conflict navigation. He also helps independent coaches and consultants grow practices that scale.
He’s certified in The Predictive Index, an ICF-certified coach, and a StrengthsFinder master. Off the clock, you’ll find him tinkering with his 1965 Mustang convertible.
Ted Olson is a coach, consultant, and sales strategist who helps professionals attract premium clients and grow their practice. As co-founder of Consulting Academy and author of Feel Good About Selling, he’s helped thousands clarify their value, craft standout messaging, and win more business.
Certified in Well-Defined Coaching, Talent Optimization, and The Predictive Index, Ted blends practical insight with deep expertise. He’s also a Master NLP Practitioner known for helping others sell with authenticity and confidence.
Outside of work, Ted enjoys writing, martial arts, and adventures with his wife, four kids, and two dogs.
Kurt André, Co-Founder
Ted Olson, Co-Founder